Small Business, Faith and Perseverance

Never before has ‘perseverance’ been such a necessity for all of us in Caswell as well as in our state, nation and worldwide as we all make our way through these COVID-19 times. Whether it is working through the challenge of getting to the grocery store with gloves, masks and social distancing or working as a first responder putting lives on the line for others, working with elderly family members to assist in their isolating or the front line grocery and bank workers…it seems that everyone in our community is somehow working their way through day to day life during this pandemic.


Perseverance is also a requirement if you are a small business owner. Especially when working in a small rural community where both customers and talent pools are not as plentiful as in larger cities. Small business owners are due much admiration for their willingness to take a risk to build something from nothing, hire others, take on the responsibility of providing a service as well as the burden of providing a way for others to make a living. A huge lift indeed.


If you ask owner of KB Hamlett, Kimberly Hamlett, she will agree that perseverance is truly required to be a small business owner. Her grit, determination and persistence have been a part of her life all along. Kimberly credits her strong faith for developing these attributes she now has. It not only requires a ‘leap of faith’ to begin a small business, but Kimberly has strong Christian beliefs that also provide the foundation for the business too.


Like many in our rural community, Kimberly grew up in Caswell and has lived here her entire life. In a time when business owners were typically male, Kimberly broke that glass ceiling in Caswell. Being able to use her business as a platform to share her faith is the driving force behind Kimberly’s motivation. If you stop into the office, you will see evidence of this faith. Whether it is their participation in a Bible ministry where they have been able to donate numerous Bibles to organizations in need or the bight yellow signs you will see in the lobby, you notice there is a different atmosphere. These ‘Thank you, Jesus” signs are sold and the office donates the proceeds to needy in the community. With a special love for the elderly, it is not uncommon for the team to provide assistance to this population that sometimes are not even customers.


The team at the KB Insurance office is made of nine professionals of which seven are family members thus KB Hamlett is truly a family operation. The agency began in 2002 in a small office of Highway 86. Over the years, as the business grew as Kimberly was able to purchase a couple other small insurance agencies in the area to build the existing operation. With the bulk of customers right here in Caswell, the business footprint extends across the state, Virginia, South Carolina and even in Pennsylvania.


During these COVID-19 times, KB Hamlett Insurance has initiated procedures to protect customers and the staff. Guidelines on not crowding the lobby area posted on the front door. A plexiglass shield has been placed at the front desk counter as a safeguard. The team sanitizes the office and practice the hand washing and social distancing guidelines regularly. Having been a member of the Caswell County Chamber of Commerce since the office began, the Chamber appreciates the support of organizations like KB Hamlett Insurance that allow the Chamber to provide services to the community.


Hey, I'm Amanda...

Working for over 15 years in corporate marketing, nearly ten years ago I moved back to my rural community and have worked diligently to figure out a way to help with the specific nuanced challenges of rural business owners with their branding and sales challenges.


Because a distinct approach is needed with branding here; corporatized 'best practices' are not built to serve rural businesses.


Join me as I share how I made adjustments (from Fortune 500, to small franchise ownership, to running a local chamber of commerce; then to providing small business coaching with the community college and now again with my own small business), tweaks and changes that one can never know unless they have lived it.


I've landed on the best ways to brand and market the offerings of small town community businesses. These methods work and generate a profit while also building a framework for owners to create more purpose within their work.


I now help others outside of my immediate area, to experience success too.

Get updates from me at the Red Barn Exchange.

A community where small rural businesses THRIVE.